BUYER DRIVERS™
Tired of guessing what moves your buyer? RAISE™ shows you what drives decisions and how to align fast.
Sell Smarter. Align Faster. Close Better.
The best sellers don’t push. They perceive.
When deals stall, most teams double down.
Top performers pause and ask a better question:
What’s actually driving this buyer?
RAISE™ is a human-first sales system that reveals the emotional and strategic signals behind every decision so you stop guessing and start aligning.
Ditch the Script. Sell Like a Human.
If you’re tired of “just checking in” and ready to connect with purpose, RAISE™ helps you focus on what really moves people:
Recognition. Attention. Incentives. Support. Experiences.
Five core Buyer Drivers™. One clear lens.
Why This Matters
Buyers don’t want pressure. They want presence.
And you only get 17% of their journey so every interaction has to count.
RAISE™ helps you show up with relevance, not noise.
What RAISE™ Stands For
The 5 Buyer Drivers™ That Actually Move Deals
Recognition – Make the buyer feel seen
Attention – Be present, not performative
Incentives – Align with what’s in it for them
Support – Solve before they ask
Experiences – Create moments they want more of
These aren’t just buzzwords.
They’re the emotional and strategic levers behind every real decision.
When you learn to recognize them,
you stop chasing deals—and start creating true alignment.
Start with Chapter One
Understand What Actually Drives Buying Decisions
What is RAISE™?
This chapter breaks it down—why Buyer Drivers™ matter, how they show up in conversations, and what changes when you stop selling and start aligning.
→ Perfect for skeptics, first-timers, and anyone tired of the same sales scripts.
2-Minute Buyer Driver Checkup
Quickly Identify What’s Actually Driving Your Prospect
When a deal stalls or feels off, it’s usually not about price—it’s about misalignment. This tool helps you pinpoint which of the five Buyer Drivers™ are missing from the conversation so you can adjust in real time.
→ Fast. Clear. Actionable.
Perfect before a call, after a ghost, or when your gut says “something’s not clicking.”
Use it to:
- Decode hesitation
- Tailor your message to what matters
- Regain deal momentum without pressure
RAISE Mirror Quiz
Are You Aligned—Or Just Doing What’s Comfortable?
Most reps sell the way they like to buy. But that doesn’t always build trust.
This quick quiz reveals your default selling style—and how it helps (or hurts) buyer alignment.
→ Ideal for salespeople, managers, and team coaching.
Use it to:
- Uncover your natural sales approach
- Spot where it creates friction
- Adjust for stronger, faster alignment
Whether You’re a Rep, Founder, or Coach...
RAISE helps you sell with more insight, more intention, and way more human connection.
This isn’t a funnel. It’s a shift.
No fluff. No gimmicks. Just real tools to help you tune in, align faster, and sell like someone who actually gets it.
Start showing up differently—today.