The 5 Buyer Drivers (And Why We're Doing This)

I believe most sales problems aren’t about skill.

They’re about misalignment.

You’re capable. Your product’s good.
But the deal slows down. Or disappears.
Not because you didn’t “follow up” — but because what you followed up with didn’t land.

That's misalignment. And it’s everywhere:

• Deals stall after great demos
• Champions stop replying
• Decision-makers nod along, then disappear
• Renewals feel like uphill battles, even when results are solid

What I’ve seen—across sales, CS, partnerships—is this:

That’s where RAISE comes in.
It’s a framework to help you recognize what your buyer values, respond with relevance, and reduce friction across the deal.

The Five Buyer Drivers

Over the next five posts, we’re breaking down what we call the Buyer Drivers:

Recognition – Make buyers feel seen, not just sold to
​Attention – Show you’re actually listening
​Incentives – Offer value that makes sense in their world
​Support – Lower risk before it becomes resistance
​Experiences – Design interactions that feel clear, easy, and intentional

Each post will walk through how the driver shows up, how to spot it, and how to respond with more clarity (and less guesswork).

Why This Series?

Because we believe:

• The way you sell should reflect the way people buy.
• Personalization isn’t about using someone’s name — it’s about noticing what matters.
• And relevance is still the most underrated sales skill there is.

If you want to improve how you connect, how you qualify, how you move deals forward — this will help.

If you lead a team, this is a language you can coach to.
If you’re solo, it’s a way to bring more structure (and less stress) to how you sell.

It’s not magic. It’s pattern recognition, applied with intention.

First post drops tomorrow: Recognition.​
(If your follow-up still sounds like “just circling back,” this one’s for you.)